The blinc eye makeup brand began with disbelief (ours!), that despite the number of cosmetic brands in the world, no-one had solved the traditional problems associated with mascara: clumping, flaking, smudging, running and ease of removal. It was then, in 1999, that we decided if humanity could place a man on the moon, we could develop the perfect mascara!
After researching the matter, we realised that all traditional mascaras were oil-based paints and decided to take a different approach. It didn’t make sense to develop another oil-based paint mascara with their associated negative traits. Soon thereafter, blinc introduced the world to "tube-forming” mascara technology. In addition to solving negative attributes associated with traditional mascaras, consumers no longer had to use makeup remover or choose between long wear and ease of removal (because blinc delivered both).